About The Studio

When it comes to weddings, there’s no second take. That’s why hiring a professional may be one of your most important decisions. Professionalism is about more than the makeup. A seasoned artist will make you look and feel amazing, and she'll understand the importance of timing, punctuality, and courtesy.

When it comes to weddings,
there’s no second take.

Urban Beauty Loft was founded by two passoionate, experienced artists who envisioned a better experience for brides. Conveniently located in San Francisco, UBL provides a comfortable, relaxing enviroment and the Bay Area's most talented artists, to make your bridal beauty dreams come true.

We love fresh, natural looks that compliment your features bringing out the very best version of you. Our team of 7 artists give us the flexibility to work with bridal parties big or small. We pride ourselves in using the highest quality beauty products and tools, and we continuously fuel our creativity through collaborations with industry leaders and global beauty workshops.

About Fiona

Hey there, beautiful! 

I'm Fiona, lead image consultant and co-founder of Urban Beauty Loft. I like to think of myself as more than a makeup artist. It's my goal to help you feel relaxed and enjoy the process because beauty goes beyond makeup! Hair, clothing, comfort and confidence are all factors that help showcase the best version of you. Nothing makes me happier than bringing out your inner beauty while highlighting all your best features! After 10 years in the corporate world, I left my job to pursue a more meaningful career in the beauty space. After training extensively in San Francisco, I received advanced training in Korea, then returned to the Bay Area to launch my former brand  - Imagi by Fiona. I've worked with brides around the globe, on fashion sets with top models, and countless men & women looking to bring their best face to their work in the business world. My style is clean, natural, and unique to every face and skin type. Most importantly, I can't wait to work with you! 

xo - Fiona

About Joey

Hi, I’m Joey!

I am a licensed cosmetologist, a professional hair stylist, a makeup artist, and a proud mommy amongst all the other roles that I play in life. Simply put though, I am a girl that loves all things beautiful. That includes people too! I’m especially in love with the world of weddings and how I can transform a bride from pretty to gorgeous! I hope you’ll visit our blog often to enjoy all the eye candies and tips that I post!

Love - Joey